Perplexity's 'Imperfect' Launch: The Right Strategy for the AI Era
Perplexity CEO Aravind Srinivas’s launch of the Comet web browser is a critical case study in product strategy for the current AI landscape. He launched it knowing the underlying models weren’t ready for his full vision of an “operating system for the AI era.” This wasn’t a mistake; it was the entire point. The New Go-to-Market: Build for the Future Model The core insight here is a fundamental shift in product development. As Srinivas states, “You’ve got to position your product and your technology with the assumption that the models are eventually going to be great and also going to be affordable.” ...